REWORD PLATFORM.
Local retail and hospitality businesses seeking authentic customer feedback and review capture directly at point-of-sale.
What is the product / business?
Local retail and hospitality businesses seeking authentic customer feedback and review capture directly at point-of-sale.
What friction existed?
Businesses struggled to capture timely on-premise reviews and lacked actionable insights into customer sentiment before issues escalated publicly.
How did people work before?
Businesses relied on passive review requests via delayed email campaigns or static flyers, resulting in low participation and unaddressed negative feedback.
What did I design & build?
Developed a smart review routing system integrated with on-site NFC/QR touchpoints, directing positive feedback to public listings while channeling private constructive feedback to management.
What did I personally execute?
Developed responsive web interfaces, engineered campaign routing logic, built business analytics dashboards, and integrated affiliate and partner tracking features.
Core stack & architectural decisions
FRONTEND
- React
- Next.js
- TypeScript
- TanStack Query
- Redux
- Mantine UI
- Tailwind CSS
Critical choices made during development
Engineered ultra-lightweight mobile landing flows for instantaneous load times upon scanning physical NFC tags.
Built granular sentiment filtering to ensure business owners receive critical feedback privately before public review posting.
Verified Impact
Delivered a streamlined feedback capture workflow that seamlessly bridges physical customer visits with digital reputation management.
Takeaway
Frictionless user journeys at the point of physical interaction are critical to user conversion.